This solution is designed to help businesses maximize commercial opportunities by analyzing real-time data.
It provides critical insights into purchasing habits and product interest, elevating shopping experiences through hyper-personalized recommendations and proximity marketing strategies based on instantly updated data.
Its primary features include:
- Purchase cycle analysis: Detailed information on average purchase duration, visit frequency, and ticket value, enabling optimized loyalty and sales strategies to maximize performance.
- Campaign conversion and effectiveness: Performance analysis of proximity marketing campaigns targeting both new and loyal consumers to improve conversion rates, increase average basket value, boost visits, and maximize profit margins.
- Drive-to-Store proximity campaigns: Encourages users to visit specific points of sale based on their proximity, sending direct promotions or recommendations to their devices.
With Sales IQ, businesses not only enhance conversion rates but also maximize the value of each consumer interaction.
For multi-brand retailers, this solution supports the creation of an omnichannel Retail Media strategy, exponentially increasing revenues by implementing innovative trade marketing techniques at the point of sale.
Unlock invisible paths, shape visible futures
