Any physical location
means an opportunity
We help organizations understand their physical spaces, optimize their performance, and transform real consumer behavior into well-founded strategic decisions.
We help organizations understand their physical spaces, optimize their performance, and transform real consumer behavior into well-founded strategic decisions.
SO69 is a company that helps organizations better understand their physical spaces, optimize their performance, and transform real consumer behavior into well-founded strategic decisions.
For us, physical spaces are much more than a point of sale. They are where the brand comes to life, where its value proposition materializes, and where the consumer experience truly happens.
SO69 doesn't just observe what a brand sells — it looks at how the brand expresses itself in the physical world and how people interact with it. Space thus becomes a source of information as valuable as the product, communication, or the transaction itself.
Today, companies know with great precision how their customers behave in the digital environment: what they browse, what they buy, how long they stay on a page, or what their preferences are. Yet most still have very limited visibility into what happens when those same customers interact with their physical spaces.
This lack of knowledge is especially relevant considering that, globally and across sectors, approximately 80% of sales still take place in physical environments, compared to the 20% that occurs through online channels. In other words, organizations are unaware of a large part of their consumers' behavior in their main sales channel.
*Forrester Global Retail E-Commerce Forecast, 2024 To 2028
We believe the future of physical spaces lies in evolving from limited or nonexistent analytics toward models based on actionable data, contextual intelligence, and hyper-personalization.
If 80% of sales still happen in the physical world, organizations need the same capabilities for knowledge, measurement, and optimization that already exist in the digital environment.
To equip brands with new capabilities to understand their consumers' behavior in the physical world, turning every interaction into knowledge, every data point into context, and every experience into an opportunity for connection.
We convert physical behavior into actionable intelligence to help organizations make better decisions, create more relevant experiences, and build more meaningful relationships with their customers.
We capture and analyze the real behavior of people within physical spaces to turn it into actionable knowledge.
We combine data, context, and creative intelligence to help brands design better experiences, optimize their environments, and strengthen their direct relationship with consumers.